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Subject: THE PRODUCER'S CHAIR presents JEFF STEVENS
Don’t miss Jeff Stevens on The Producer’s Chair, Thursday, October 25, 6 p.m., at Douglas Corner. Details at: www.theproducerschair.com.
Billboard recently named Jeff Stevens as one of Country’s top producers in their yearend and it’s no wonder. To-date, along with a series of “Spring Break” EP’s Jeff has produced three career-altering Luke Bryan albums. The first two albums, 2007s I’LL STAY ME and 2009s DOIN’ MY THING both hit #2 on the Billboard Country Album Charts. And now, Jeff’s current album on Luke Bryan, TAILGATES & TANLINES is up for 2012 CMA Album of the Year, Luke is nominated for 2012 CMA Male Vocalist of the Year, plus … he leads the 2012 American Country Awards with 7 nominations including Album of the Year, Single of the Year, Artist of the Year, Male Single of the Year and Male Artist of the Year.
But don’t think for one minute that Jeff appeared out of nowhere in 2007. There’s barely enough wall space in Jeff’s office/studio, to mount all of his songwriting awards. With 7 no 1’s and countless top 10’s to his credit, Stevens songwriting discography includes 5 songs for George Strait including 3 no 1s “Carrying Your Love With Me”, “Carried Away” and “True”, Alabama’s “Reckless”, Tim McGraw’s “Back When”, John Anderson’s “I Fell In The Water”, Tracy Byrd’s “Big Love” and “I Wanna Feel That Way Again”, Blackhawk’s “Down In Flames”, Clay Walker “If You Ever Feel Like Lovin’ Me Again”, “Atlanta Burned Again Last Night” & “Sweet Country Music” by Atlanta, a Dove Award Nomination for Guy Penrod’s “Pray About Everything” and just a partial list that goes on to include Brad Paisley, Blake Shelton, Kenny Chesney, Lonestar, Mark Wills, Brad Cotter, Rhett Akins, Chris Ledoux, Danni Leigh, David Ball, Jerry Kilgore, John & Audrey Wiggins, Ricochet and of course, numerous Luke Bryan hits. In addition to working with Luke Bryan, Jeff continues to write for other artists, and one of his newest songs, “Better Than Today,” has been recorded by a musical hero of his, Don Williams.
By the age of 12, Jeff was opening for some of the biggest stars in Country. “Santa Clause brought me & my brother Warren guitars when we were children. My dad was a dreamer of the highest order and he dreamed that we could be country music stars. We learned Folsom Prison Blues, entered a talent show with adults competing and won. I was 9 and my dad in typical dad fashion started booking us on shows and my mother sewed up these sparkly suits and by the time I was 12 or 13, I had done shows with all the big stars of the day; Conway & Loretta, George Jones & Tammy Wynette, Bill Anderson and Charlie Pride and Willie Nelson.”
“Anybody you can think of, I did a show with them when I was a child. We were the two cute little kids that would come out and everybody would laugh & grin and we’d do 4 or 5 songs and warm em up.”
Jeff also met his future drummer and hit co-writer Terry Dotson in high school and they started writing songs together. Jeff was 20 when they wrote their first two hits, SWEET COUNRY MUSIC and ATLANTA BURNED AGAIN LAST NIGHT.
“We had a 5 pc band, Jeff Stevens and The Bullets, and we just started booking bars and beer joints. Terry and I wrote the songs but my brother Warren was very instrumental in a managerial role. One day, we learned that Alabama was splitting with their manager and we thought he might be looking for a band. So we sent him material hoping he would sign us. He didn’t, but couple of months later, a disc jockey friend of mine called me up, he said man, a group called Atlanta just sent in one of your songs, ATLANTA BURNED AGAIN LAST NIGHT, with big cake on fire. So we drove over to the station and had a listen. Thank God, Larry and I had signed up with BMI. From that point on, every Tuesday morning, I’d get in my Pinto and I’d drive into the news stand and look at a copy of Billboard. In no time, it was number 33, so every Tuesday I’d go back into town and keep checking Billboard … number 29. We did it every week and it got up to number 9 on Billboard. When it got to number 14, I called Terry and said we’ve gotta go to Nashville and tell em we got a song on the charts. We had a meeting with Cedarwood publishing and they listened to one of our other songs called SWEET COUNRY MUSIC. He told us it wasn’t what country is playing. SWEET COUNRY MUSIC went on to number 3 on Billboard. It’s now a 2 Million BMI Award-winner.
After those two songs were hits we recorded an album at Scruggs studio with our own money and that album made its way to Earl Thomas Conley’s producer, Nelson Larkin. Nelson got us the deal on Atlantic Records. That took a couple of years and in that time we moved to Nashville.”
Jeff was eventually re-signed to Atlantic as a solo artist but after a string of low-charting singles Jeff found himself struggling to survive financially. “I lost my wedding ring in a pawn shop and I lost all of my guitars. After I had written two hit songs, I didn’t have a guitar, nothing to make music with. I was on the same label as Ray Charles and I was up on Dickerson Rd. financing cars. That was my life in the mid 80s. I was doing everything I could just to survive. That’s how much I wanted to stay here.”
Fortunately during that period Jeff kept writing and at the tail-end of his recording deal with Atlantic, he secured a publishing deal with Warner/Chappell, and suddenly discovered a new outlet as a writer. Since then, Jeff has become one of the most successful writing forces in country music. Today, Jeff is signed to BMG/Chrysalis Nashville.